ChatGPT and generative AI: 10 concrete ways to use it for your business

Generative AI, of which ChatGPT is the best-known representative, has become a productivity tool accessible to all companies. But between the hype and the reality, what can weReallydo it? Here are ten concrete uses, applicable today. For a broader overview, also see our article onAI for small businesses.

1. Write faster

Draft emails, product descriptions, posts for networks: AI provides a first version in a few seconds that you just have to proofread and personalize.

2. Rephrase and correct

Adapting the tone of a message, shortening it, correcting mistakes, translating it: so many tasks that AI accomplishes instantly.

3. Find ideas

For a product name, an article plan, marketing angles: AI is an excellent brainstorming partner that unlocks the blank page.

4. Summarize documents

Reports, long articles, contracts: getting the essentials in a few lines saves precious time.

5. Prepare your customer responses

Create templated answers to frequently asked questions, which your team then customizes, to respond faster and more consistently.

6. Power a chatbot

Connected to your information, AI can respond to customers 24 hours a day. To understand the difference with a classic chatbot, readchatbots and AI agents.

7. Analyze data simply

Asking a question in everyday language on a sales table and obtaining a summary makes the analysis accessible without being an expert.

8. Create visuals

Image generation tools produce illustrations, variations and visuals for networks, for simple needs without a graphic designer.

9. Learn and train

Explain a technical concept, compare options, get a tutorial adapted to your level: AI is a fantastic educational tool.

10. Automate with AI

Coupled with a tool like Make or n8n (see our comparisonZapier vs Make vs n8n), AI can sort emails, qualify prospects or classify documents automatically.

How to get started without getting distracted

Choosesingle use, the one that addresses your main irritant, and test it for a week. Once the reflex has taken hold, extend gradually. The classic mistake is to want to do everything at once. Also keep confidentiality in mind: do not paste sensitive data into a public tool without checking its conditions.